featured works

things I'm proud of, learned from, and would happily do again! :D

pronto

Streamlining San Diego transit riders' boarding experience through personalized defaults, built from 18 user interviews with regular riders.

Concept Testing

Product Design

User Research

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vietnom

Reorganizing a restaurant's website around customer tasks, mapping where people dropped off between arriving and ordering.

Information Architecture

UX/UI Design

Prototyping

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play for more

Connecting casual fans to the youth programs the NFL already built for them, surfacing what existed but was hard to find.

Brand Strategy

Visual Design

Art Direction

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tmc design

Creating impactful graphics to boost student outreach and participation, turning event details into visual hierarchy that drove attendance.

Graphic Design

Brand Systems

Social Content

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made with love and matcha